Marketing Your Home For Sale By Owner

By Alan Kirchain

Marketing your home for sale by owner is what it’s all about, this is what is going to bring prospective buyers to your doorstep. Ultimately providing you the big reward in the end.

Let me provide you a summary of some basic marketing ideas. Upfront if you would like a turnkey solution, www.forsalebyowner.com makes it very easy to implement a simple but very effective marketing campaign. 

So, what about marketing ? What about doing it yourself?

Well you don’t have to a genius to have a successful marketing strategy. It’s really more of an art than a science. For most, successful marketing boils down to providing a systematic awareness that you have something to sell. 

Obviously shoving a sign in the yard is the most basic thing you can do. It’s a simple strategy and you could just luck-up and have your dreams answered by having some stop their car and make you an offer. This however usually is not enough and you’ll need to do more. 

Providing a highlight sheet is an absolute must. I recommend making them in color. Having a nice flyer with all of the pertinent information makes your home easy to remember after a long day of looking at different homes and makes your standout from the rest. By all means keep them fresh and constantly available. You should make at least fifty to start if you live in a suburban area. If you live in a rural area maybe less than that but be sure to keep a steady supply available.

What I always see is that people don’t keep the little tube or box full with highlight flyers. Keep in mind that many will be snatched up by curious neighbors and real estate agents right away. Not keeping it full can send the wrong message to perspective buyer leading them to believe that your not truly serious about selling your home.

This represents two of the most basic items you must do when selling your home for sale by owner. In Jim Edwards book "Selling Your Home Alone" he outlines some very specific marketing ideas that get the marketing strategy moving forward.

The MLS option is probably the most foolproof option

www.forsalebyowner.com offers a complete solution including professional looking signs, listing options and the ability to list your home on your local MLS. You immediately expose your home to thousands of people in your area and if it is priced right, it should sell relatively quickly.  

The drawback of course is that you will need to pay a commission to a real estate broker or agent, so you should weigh your options carefully. If however you want to make things as easy as possible this is the recommend course of action. 

One final note if you do happen to sell without the buyer coming from the MLS in other word they found your home without an agent and they are not working with an agent you would not need to pay a commission to anyone. 

Whatever your method ends up being, when it comes to marketing your home providing the most exposure possible is the ultimate key to success.
 

My recommendation is that you get an easy to read guide because it can give you a step by step plan, which allows you to leverage your time and sell your home fast . One such guide is available from FSBO expert Jim Edwards. Because of his expertise he has compiled his tips tricks and techniques and put them in a easy to understand guide called "Selling Your Home Alone" In it he explains every step from start to finish when it comes to selling your home.  After I finished reading it, I had a much better understanding of what I must do to sell on my own home. If you want to check it out for yourself click on the link, "Selling Your Home Alone". He makes it easy because your able to download it and read it right from his site.